Creative Director | Designer
Hilton Hilton is the real estate startup agency from well-known Rick, Barron & Tessa Hilton based on unrivalled experience
Los Angeles' most famous name in property expands their brand
Creative Direction
Logo Works
Typography Design
Brand Strategy
Research & Findings
Conceptual Design
Brand Deployment
Client
Location
Agency
Hilton Hilton
Los Angeles, USA
Rob Janoff Agency
Role
I recently had the opportunity to be part of the team launching Hilton Hilton, a new luxury real estate agency in Los Angeles. It's a project steeped in family legacy, but with a refreshingly modern approach.
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Hilton Hilton is the brainchild of Rick Hilton, a titan in the luxury real estate industry, alongside his son Barron and daughter-in-law Tessa. Rick, after a successful career co-founding Hilton & Hyland, sought a new venture that would bridge the gap between generations of buyers.
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Our team was tasked with creating a brand that reflected this vision. We strived to move away from the traditional, transactional feel of luxury real estate. Instead, Hilton Hilton aims to be a lifestyle-focused brokerage, fostering a sense of community and cultural connection.
The collaborative process was inspiring. We conducted extensive research, delving into the target audience and the current landscape of luxury real estate. Logo design, brand strategy, and brand guidelines were meticulously crafted. We ensured everything communicated the essence of Hilton Hilton: a fresh take on luxury, built on a strong foundation.
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Collaboration with internal creative teams was crucial. Brainstorming sessions yielded innovative ideas like "Hilton Hilton Elevate," an events arm that reimagines the open house experience. Imagine private art exhibitions or Gatsby-esque parties showcasing properties in a truly memorable way.
Working with the Hilton Hilton team was a truly rewarding process. We kept Rick, Barron, and Tessa informed of every step, ensuring the brand we were building aligned with their vision.
Witnessing the birth of a brand poised to redefine luxury real estate is exciting. Hilton Hilton blends tradition with innovation, creating a space where both legacy and fresh perspectives thrive.
