Exeed | Andy Koch Design

Creative Direction

Logo Works

Typography Design

Brand Strategy

Research & Findings

Conceptual Design

Brand Deployment

Client

Location

Agency

Exeed Electronics

Abu Dhabi, UAE

Rob Janoff Agency

Role

Exeed Electronics is a new face to the electronics industry and is showing it is a mover and a shaker in multiple ways

UAE based electronics company making waves where it matters

Exeed Electronics, a rising star in the Middle Eastern electronics scene, was ready to take the world by storm. Their innovative products and focus on value had positioned them perfectly for global expansion, but they needed a brand identity to match their ambition. That's where our agency came in.

We were tasked with transforming Exeed from a regional player to a global contender. The brand needed to be elegant and sophisticated, yet also reflect the industriousness that made Exceed a leader in its field. Most importantly, it had to project a sense of forward momentum, a brand on the move.

Our first step was a deep dive into Exeed's DNA. We explored their strengths – their unwavering commitment to quality, cutting-edge technology, and comprehensive support network. We spoke with stakeholders, analyzed the competitive landscape, and researched market trends in the value electronics sector.

Armed with this knowledge, we embarked on logo development. The client's desire was clear: a logo that mirrored Exeed's focus on innovation and dynamic operations. Our solution? A dynamic "E" that symbolized progress, airflow, heat, and all the processes that powered Exeed's services. But this wasn't just about aesthetics. The logo was rigorously tested on packaging, appliances, and marketing materials to ensure it would translate seamlessly across all platforms.

The logo was just the first piece of the puzzle. We developed a comprehensive brand strategy that captured Exeed's essence and translated it into a cohesive brand identity. Brand guidelines were meticulously crafted, outlining colour palettes, typography, and visual language. Supergraphics and patterns were integrated to boost brand recognition and create a strong visual presence. Importantly, the design elements were optimized for the Arabic language, ensuring a strong presence in Exceed's home market.

This project was a true team effort. We collaborated closely with Exeed's internal creative teams to ensure brand consistency across all communication channels. Regular reporting kept stakeholders informed on progress and facilitated valuable feedback loops.

The brand identity is a testament to Exeed's ambition. It's elegant yet powerful, adaptable yet impactful. Most importantly, it captures the company's spirit of innovation and forward motion. We are confident that this brand will serve Exceed well as it expands its reach and establishes itself as a major player in the global electronics market.